What is

// AdAction

"Imagine a billboard where you only pay when interested people walk by"
- CEO. John Lilja
By leveraging state of the art technology AdAction will deliver your message to millions of visitors at any publisher web site you choose to cooperate with. With AdAction you are confident that every ad is delivered to the browser whether the content is a standard banner or heavy weight streaming media. Utilizing AdAction for all your online campaigns also provides a single point for administration where your advertising material is uploaded and configured. Work that can be done by your own staff or by AdAction for a stream lined process. A single source serving all your campaigns is also the enabling step to get complete statistics and analysis.
"Now I can actually evaluate campaign performance, and the effect on my business"
As a third party measuring tool AdAction works only for you. With our reporting technology you get a fine grain view of each advertising campaign with details on media placements, the size and frequence of your audience, time spent viewing your banners, effectiveness of creative design and message, audience overlap between publishers, clicks, leads, orders, and finally - the bottom line - your ROI.
"Working with AdAction is a journey of constant improvement"
Everyone has something to learn. If you are just getting started or have years of experience with online advertising, there is always room for improvement. This is the focus of both the AdAction technology and the AdAction team. Our goal is to make our customers more successful. Our method is collecting and analyzing all relevant data. The typical customer has quick wins of 30% only from securing correct delivery and correct evaluation of ad materials. Working directly with you as a customer AdAction will review your data regularly and advise you how to act on it in a learning process. And when you are ready to make use of it our optimization technology is powerful and flexible enough to implement any requirement in the area. AdAction has agile ways to integrate your specific business data. This enables you to evaluate the long term value of new customers aquired through different campaigns, and to optimize not only on click through rate, but rather on the profiles of your customer segments.
"It's like Direct Marketing with display ads"
Not everyone is susceptible to your message at all times. It turns out in fact that if there is no other indication of interest delivering your message more than three times to each individual has very little effect on click and conversion rate. This changes dramatically however when you get feedback that someone is a prospect customer. To leverage the full potential of your internet advertising you need to take this into account. People are different, and timing is everything. With AdAction you are able to tune your message to individuals and adapt it according to feedback signals from prospects.
 
Online advertising is different from traditional media. As we know more about your audience this should be reflected not only in how you use your media, but also in how you buy your media. Through the technology and partnerships established by AdAction you are now able to target only your selected audience, according to new payment models where you pay for results rather than displays.