Privacy
// Policy
AdAction is a technology provider in the field of online advertising with services related to delivering and optimizing ad content and measuring results of internet marketing. AdAction customers are large online advertisers. End users are the individuals that visit customer's web sites and that view customer's advertisements on other large web sites. This policy describes mechanisms and procedures in place at AdAction to protect the privacy of end users while providing services to AdAction customers.
AdAction collects non-personal data about web browsers that view customer ads and visit customer web sites. The data is used on behalf of AdAction customers in order to report on the result of online campaigns, and to deliver the most relevant advertisements to end users. The data collected includes information on the end user's operating system, browser type, date and time of delivery of a specific ad or web page.
As part of the data collection mechanism AdAction makes use of cookies stored in the end user's browser. The cookies contain small pieces of text data including a unique, but non-personal, identifier of the end user's browser. Every end user is able to opt-out of this data collection by disabling cookies in general, or for AdAction domains specifically.
In some cases AdAction receives additional data about web page visits from customers. This data is collected from the end user under an agreement between the end user and the customer. Any data that can be viewed as personal identifiers (such as name, phone number, email-address etc) is cryptographically anonymized before being transferred from the customer to AdAction in a manner that makes it impossible for AdAction to decipher the information.
AdAction collects non-personal data about web browsers that view customer ads and visit customer web sites. The data is used on behalf of AdAction customers in order to report on the result of online campaigns, and to deliver the most relevant advertisements to end users. The data collected includes information on the end user's operating system, browser type, date and time of delivery of a specific ad or web page.
As part of the data collection mechanism AdAction makes use of cookies stored in the end user's browser. The cookies contain small pieces of text data including a unique, but non-personal, identifier of the end user's browser. Every end user is able to opt-out of this data collection by disabling cookies in general, or for AdAction domains specifically.
In some cases AdAction receives additional data about web page visits from customers. This data is collected from the end user under an agreement between the end user and the customer. Any data that can be viewed as personal identifiers (such as name, phone number, email-address etc) is cryptographically anonymized before being transferred from the customer to AdAction in a manner that makes it impossible for AdAction to decipher the information.