AdAction
// Clients
The typical AdAction client is a major online advertiser with ongoing activities as well as periodic campaigns. Working with AdAction commonly improves internet results by 20-30% in the first few months.
Since 2002 AdAction has optimized the internet marketing for companies such as American Express, Scandinavian Airlines, Volkswagen, Universal Pictures, Telenor, Travelocity, Entercard, Svenska Spel, bwin and many more.
Since 2002 AdAction has optimized the internet marketing for companies such as American Express, Scandinavian Airlines, Volkswagen, Universal Pictures, Telenor, Travelocity, Entercard, Svenska Spel, bwin and many more.
Telecom:
With several of the largest telecom and internet providers in Sweden as clients, AdAction has a solid understanding of the challenges of this business area. Managing and reporting on large ongoing campaigns, and adapting the message to your target audience is our core business. Quickly evaluating the result of current offers and tuning your campaigns to focus on the best performing messages is easy with a combination of our automatic optimizations and detailed reports.
With several of the largest telecom and internet providers in Sweden as clients, AdAction has a solid understanding of the challenges of this business area. Managing and reporting on large ongoing campaigns, and adapting the message to your target audience is our core business. Quickly evaluating the result of current offers and tuning your campaigns to focus on the best performing messages is easy with a combination of our automatic optimizations and detailed reports.
Finance:
For clients in the financial area AdAction has worked with identifying quality audiences. Being able to evaluate media purchases based on the long term value of a new customer provides significant added value to your advertising. Our targeting technology enables our financial clients to communicate specifically with existing customers to promote additional services and products.
For clients in the financial area AdAction has worked with identifying quality audiences. Being able to evaluate media purchases based on the long term value of a new customer provides significant added value to your advertising. Our targeting technology enables our financial clients to communicate specifically with existing customers to promote additional services and products.
Travel:
With timing sensitive offers AdAction is able to provide data-driven ads (last-minute offers etc), but also targeting of your prospect customers in order to catch them at the time they are ready to book their tickets. By adopting simple optimizations based on frequency and time you increase the chance of showing the same surfer offers for business travel at the office, and offers for leisure travel at home.
Gaming:
Working tightly with the client AdAction has experience in targeting each gaming customer with relevant offers based on their gaming profile. The short "news value" of gaming promotions is an excellent fit for AdActions data-driven ads, with the ability to provide real-time sports results, odds, and ongoing tournaments. Offering a special bonus to a certain group directly in the display advertising, or cross-promoting sportsbook to poker-players are some other quick wins. A solid evaluation of media and creative material also applies here as much as in any other business.